An Industry of Industries
How TIAA Supports Alberta’s Tourism Industry
Tourism in Alberta is big business. Nearly 10% of the province’s jobs are attributable to tourism-related business activities. For Alberta to achieve its target of a $20B tourism industry by the year 2030 will require a strategic focus on the most pressing policy concerns, in addition to the support of an engaged tourism industry sector to ensure government is responsive to the needs of Alberta businesses.
Tourism Expenditures
$8.9B
Economic Impact
19,000
Tourism
Businesses
Number Employed
127,000
Tourism
Jobs