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2025 Alberta Tourism Advocacy Summit

09 Feb 2025 @ 7:00pm MST
11 Feb 2025 @ 3:00pm MST

Tickets are sold out
Event Details

 

 

Shaping the next chapter of Alberta’s tourism story, together, at Summit 2025

Over the past five years, Alberta’s tourism industry has achieved significant policy momentum, attracted increased investment, and secured the provincial government’s full recognition for its extraordinary contributions to our province’s economic prosperity, social vitality, and environmental stewardship.  

The 2025 Tourism Advocacy Summit will continue to facilitate practical strategies and insights, empowering our industry to push to new heights and inspire greater excellence and innovation across Alberta’s visitor economy.


Be part of the momentum.... 

Connect with the leaders, policymakers, and innovators who are redefining what it means to travel, explore, and experience Alberta. Through four transformational themes, you’ll gain fresh insights and real-world strategies designed to help your organization and community thrive.

 

The Experience Economy: Harnessing Music, Culture & Heritage
Explore how music, cultural experiences, and Indigenous storytelling can enrich visitor engagement, shape authentic experiences, and truly transform Alberta tourism. One of four themes at the 2025 Tourism Advocacy Summit.

 

Unlocking Alberta’s Outdoor Recreation Economy
Discover how accessible, sustainable, four-season recreation can elevate local pride, attract year-round visitors, drive economic growth, and foster community cohesion.

 

Accelerating Destination Innovation & Market Access
Learn how to leverage AI-powered marketing—and the latest from Travel Alberta on Tourism Destination Zones. Hear how Alberta’s meetings and conventions landscape can capitalize on shifting geopolitical considerations to expand reach, bolster reputation, and drive growth.

 

Empowering People: Alberta’s Next-Generation Tourism Workforce
Dive into new groundbreaking research, expert panels, and strategic insights to help organizations attract, retain, and empower the tourism workforce needed to fuel long-term industry success. One of four themes at the 2025 Tourism Advocacy Summit.


 

Last year's summit sold out in advance—secure your tickets today


2025 Tourism Advocacy Summit PDF Agenda 
CLICK HERE TO DOWNLOAD

 Early Bird Tourism Advocacy Summit tickets are limited to five (5) per organization.  Depending on availability, this limit may be lifted after the Early Bird period expires. While additional tickets cannot be guaranteed, please email info@tiaalberta.ca to be included on a waiting list.
 

Tourism Advocacy Summit membership ticket pricing is available to a member organization’s employees and up to two (2) board representatives.  Membership ticket pricing is not offered to member applicants; organizations must be paid and approved members.  Membership ticket pricing is not otherwise extended to a member organization’s membership, volunteers, or affiliated businesses. The refund policy can be found here. Please read TIAA's Code of Conduct policy here.  

09 Feb 2025 @ 7:00pm MST
11 Feb 2025 @ 3:00pm MST

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  • JW Marriott, 10344 102 St NW, Edmonton, AB T5J 0K9, Canada
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