TIAA’s vision is that Alberta’s tourism industry will be the driving force of sustainable, community economic development.
We represent all aspects of the diverse tourism ecosystem in Alberta; ensuring that future opportunities are leveraged and issues affecting the industry are addressed.
Tourism's voice matters more than ever. And, TIAA’s voice as a proxy for the sectors that comprise the visitor economy matters more than ever. The single most important thing we can do at this time is ensure tourism operators are aware of TIAA so we can offer our support. In these challenging times, we cannot stress how important it is to work together, elevate our collective needs to decision makers, and join forces to reduce industry risks during our recovery.
The Latest from TIAA - January 2023
Tourism Advocacy Summit is Returning in February 2023
The industry's premier event is back and better than ever. Over two days at the stunning JW Marriott Edmonton ICE District hotel, learn about current government priorities, to gain political insights from industry and media observers, and for you to share your industry points-of-view with elected and nonelected representatives
With an election on the political horizon, TIAA encourages all industry champions to attend to show those in government and opposition the breadth and experience of the industry
New First-of-its-Kind Study Reveals the Economic Impacts & Employment Contribution of Alberta’s Tourism Industry
A new landmark study conducted by TIAA reveals that from a job creation perspective, Alberta’s tourism sector creates the most jobs per dollar of provincial government funding.
Read the full report below:
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