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  • Get the discount

    Join TIAA

    It's Back!

    Presented by TIAA and Travel Alberta, the 2022 Congress will take place in person at the Fairmont Banff Springs Hotel.

    TIAA members receive $350 off registration. One more reason to become a member!

     

    Get Congress Tickets!
  • Value Through Advocacy

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    Become A Member

    "While we have an incredible backdrop, we’ve lacked a lead agent to unify Alberta’s advocacy, and we cannot simply rely on our good looks for our industry’s future."

    ~ Lindsey Galloway, President, Chief Executive Officer & Chief Storyteller at Heritage Park Historical Village    

     

    Apply
  • Policy & Advocacy

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    Supporting Tourism

    TIAA advocates for policy that supports the growth and sustainability of all facets of Alberta’s tourism economy.

    Alberta's tourism industry has shown extraordinary resilience this last year, and we will recover even stronger together.    

     

    Policy Focus
  • Tourism Impact

    Did You Know?

    Nearly 10% of the province’s jobs are attributable to tourism-related business activities?

    Tourism is an industry that puts Alberta on the world stage and assists with attracting visitors, trade and foreign investment.    

     

    Industry Facts
  • Value Through Advocacy

    Join

    Become A Member

    "While we have an incredible backdrop, we’ve lacked a lead agent to unify Alberta’s advocacy, and we cannot simply rely on our good looks for our industry’s future."

    ~ Lindsey Galloway, President, Chief Executive Officer & Chief Storyteller at Heritage Park Historical Village    

     

    Apply

 

TIAA’s vision is that Alberta’s tourism industry will be the driving force of sustainable, community economic development.

We represent all aspects of the diverse tourism ecosystem in Alberta; ensuring that future opportunities are leveraged and issues affecting the industry are addressed.

 

Tourism's voice matters more than ever. And, TIAA’s voice as a proxy for the sectors that comprise the visitor economy matters more than ever. The single most important thing we can do at this time is ensure tourism operators are aware of TIAA so we can offer our support. In these challenging times, we cannot stress how important it is to work together, elevate our collective needs to decision makers, and join forces to reduce industry risks during our recovery.

 

SUBSCRIBE TO OUR NEWSLETTER

Anyone can sign up for TIAA's newsletter, which offers tailored content on tourism policy and advocacy, industry and government news, and events in Alberta. Simply fill out the fields below and click "subscribe".