Travel Alberta (re)Bound Strategy Update

Travel Alberta’s (re)Bound Strategy relies on signals indicating our industry’s ability to restart and rebuild. Join Travel Alberta’s Senior Leadership Team as they review the research and indicators we are analyzing to update our Alberta (re)Bound Strategy, and proactively inform our business decisions. In keeping with Travel Alberta’s outcomes-based business principles, the strategy is a phased approach to minimize the impact of the COVID-19 crisis, support the industry’s restart, and sustainably rebuild the province’s visitor economy, together as Team Alberta. The update will also include how Travel Alberta is adapting the strategy to support the present-day needs of our tourism partners.