Running a small business is hard.
Navigating HR shouldn't be.
As a small tourism operator in Alberta, you wear many hats. You're the marketer, the accountant, and the general manager. You know your most valuable asset is your people, but you don't have a dedicated HR department to help you manage the complex issues of staffing, compensation, and retention.
That's why the Tourism Industry Association of Alberta (TIAA) created Kate: Knowledge and Advice for Tourism Employers.
​
Kate is your virtual HR advisor, designed specifically for businesses like yours. It provides instant access to a wealth of vetted information and best practices, helping you build a stronger team and a more successful business.
Key Benefits
Alberta-Specific
All advice is tailored to Alberta's employment standards and market conditions.
Industry-Focused
Built with TIAA, the guidance understands the unique challenges of tourism—from seasonality to competitive hiring.
Instant & 24/7
Get answers to your questions whenever you need them, without waiting for a call back
Empower Your Business
Make informed decisions that help you become an employer of choice
Getting Started is Simple

Click & Launch
Click the "Chat with Kate Now" button anywhere on this page to open the secure chat window. No login or signup is required.ne of your services

Ask Your Question
Type your HR question into the chat. Be as specific as you can for the best results. (See our tips below on writing a great prompt!)

Get Your Answer
Kate will provide an instant, detailed response based on TIAA's industry-vetted knowledge base, offering actionable ideas and best practices you can implement immediately.

How to Write an Effective Prompt
1. Your Business
Mention your industry (e.g., hotel, restaurant, tour operator), your size (e.g., "10 employees," "25-room inn"), and your location (e.g., "in Banff," "in a rural Alberta area").
2. The Situation
Clearly describe the challenge you're facing or the information you need.
3. Your Goal
What are you trying to achieve? (e.g., "reduce staff turnover," "create a fair bonus structure," "write a better job description").
Kate is a powerful tool, and the quality of the answer you receive depends on the quality of your question. The more detail you provide about your specific situation, the more relevant and useful Kate’s advice will be.
For the best results, structure your prompt to include these key details:
Want to save your conversations? Use the Ask Kate Custom GPT directly in ChatGPT for a seamless, saved chat experience.
Prompt Examples
Weak Prompt: "How do I keep my staff?"
Strong Prompt: "I run a 20-room boutique hotel in Canmore with 15 employees. I'm having trouble retaining my front desk staff, who often leave after one season. What are some low-cost retention strategies specific to the hospitality industry that I can implement?"
Weak Prompt: "How much should I pay my guides?"
Strong Prompt: "I operate a small river rafting company in Jasper with 8 seasonal guides. I need to develop a competitive compensation package for the upcoming season. What are the industry best practices in Alberta for paying seasonal tour guides, including non-monetary perks or end-of-season bonuses?"
Trusted, Vetted, and Confidential
Authority & Partnership
Kate isn't just another AI tool. It was designed by the Tourism Industry Association of Alberta (TIAA). All information and best practices provided by Kate have been thoroughly vetted by the association to ensure they are current, relevant, and aligned with the needs of Alberta's tourism industry.
Your Privacy is Paramount
Your conversations with Kate are completely confidential and anonymous. We do not store your chat history or share your data. Feel confident asking the tough questions you need answers to.
Important Disclaimer
Kate provides HR information, best practices, and general guidance. It does not provide legal advice. The information supplied should not be considered a substitute for professional legal counsel. For specific situations involving contracts, terminations, or legal disputes, we strongly recommend consulting with an employment lawyer.

For more information about Kate or other resources available to support your business, please contact us.
Call
The Province of Alberta is working in partnership with the Government of Canada to provide employment support programs and services.


