About TIAA

The Tourism Industry Association of Alberta (TIAA) is a not-for-profit, tourism association that advocates on behalf of all segments of Alberta’s tourism economy for a competitive and sustainable business environment that generates substantial economic value for the province.

Mission, Vision and Mandate

Mission
To unleash the potential of Alberta’s tourism economy.

Vision
Alberta’s tourism industry will be the driving force of sustainable, community economic development.

Mandate

Advocate policy that supports the growth and sustainability of all facets of Alberta’s tourism economy.

Through industry leadership and/or private-public sector partnerships, drive innovation, investment, product development and new visitor experiences.

Work collaboratively with the Government of Alberta, Travel Alberta, Indigenous Tourism Alberta, and, the Government of Canada to support the Higher Ground Tourism Strategy goal of $25B in tourism spending by 2035.

2025 TIAA Board of Directors

Brett Ireland, CEO (Board Chair)

Bearhill Brewing

Sector Represented: Food and Beverage

Dan DeSantis, Area General Manager, Calgary (Vice Chair)

Calgary Airport Marriott In-Terminal Hotel, Delta Hotels Calgary Airport In-Terminal, Westin Calgary Downtown

Sector Represented: Accommodation

Arlindo Gomes, Vice President, Venues (Treasurer)

Edmonton Convention Centre, Edmonton EXPO Centre

Sector Represented: Meetings, Conventions & Incentive Travel (MCIT)

Tyler Riopel, Chief Executive Officer

Tourism Jasper

Sector Represented: Destination

James Jackson, Vice President, Air Service and Business Development

Edmonton International Airport

Sector Represented: Transportation

Danielle Woo, General Manager and Executive Vice President, Tourism

West Edmonton Mall

Sector Represented: Retail

Jeana Schuurman, Managing Director

Alberta Professional Outfitters Society (APOS)

Sector Represented: Industry Association

James Overall, Dean, School of Hospitality & Tourism

Southern Alberta Institute of Technology (SAIT)

Sector Represented: Training & Education

Stuart Back, Chief Operating Officer

PURSUIT Banff Jasper Collection

Sector Represented: Travel Trade

Matricia Bauer, CEO

Warrior Women

Sector Represented: Indigenous Tourism

Theresa Howland, Executive Vice-President - Brand, Market Development & Employee Services

Calgary Stampede

Sector Represented: Attraction & Event