From June 20 to September 2, the new Canada Strong Pass offers free or discounted access to national parks, museums, and VIA Rail travel across the country, encouraging Canadians to explore more of their own backyard while supporting the local businesses that make up our visitor economy.

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TIAA welcomes this timely initiative, which aligns with national efforts to boost domestic travel and provides meaningful support to Alberta’s tourism operators during the peak summer season.

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“The Canada Strong Pass is a welcome boost for Alberta’s tourism economy. By making iconic experiences more accessible to Canadians, this initiative supports the small businesses, rural communities, and frontline workers that drive our visitor economy. We hope this is just the

beginning of sustained, year-round support, including investment in tourism infrastructure, workforce development, and international marketing, to ensure Alberta continues to grow

as a globally competitive, four-season destination.”
- Darren Reeder, President & CEO, Tourism Industry Association of Alberta (TIAA)