News, Research, Reports
June 18, 2025
Alberta’s Tourism Soars Past
National Average
Record-Breaking Year for Alberta’s Visitor Economy
May 20, 2025
Celebrating Growth, Resilience & Inspiration in Tourism
Alberta Tourism
GRIT Awards
June 17, 2025
Big news for Canada’s Visitor Economy
Canada Strong Pass
Launches for Summer 2025
March 2025
Assess the Current and Future State of Tourism Businesses Across the Province
2025 TIAA Leger Business Outlook Survey
February 2025
Identifying Challenges and Opportunities for Growth
Accelerating the Development of Alberta’s Tourism Talent Pipeline
February 2025
Economic Impacts, Performance, Potential and Recommendations to Achieve Higher Ground
Alberta Tourism Industry
September 2024
Towards Long-Term Labour Force Planning for a Growing Industry
An Alberta Tourism Industry Workforce Housing Strategy
May 2024
Incentivizing Albertans to Spend Vacation Dollars Within the Province
Alberta Tourism Experience Tax Credit (ATETC)
November 2024
Data-driven Insights to Support Tourism Advocacy in all 84 Alberta Ridings
Tourism Impacts by Provincial Riding (2023 vs. 2022)
October 2024
Tourism Data to Support Federal Advocacy in all 34 Alberta Ridings
Tourism Impacts by Federal Riding (2023 vs. 2022)
2020-2024
Browse Past Announcements, Industry News, and Advocacy Work