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Misalignment is building between the Government of Alberta's macroeconomic objectives and its emerging regulatory framework. While the province’s Higher Ground Strategy targets a doubling of tourism revenues to $25 billion by 2035, the implementation mechanics of Bill 26, the Immigration Oversight Act, threaten to introduce significant operational risk across the sector. With Alberta tourism employment hitting a new high water mark of over 270,000 jobs, persistent tourism sk

The province of Alberta is conducting Sub Regional Planning engagement extensively over the next year and a half. TIAA has submitted a technical submission to Alberta Environment as part of this process. The visitor economy is a core part of Alberta’s resource-based economy. Just like forestry, agriculture, oil and gas, and other traditional resource-based industries, the economic viability of tourism and outdoor recreation is inextricably linked to secure and dependable acc

Alberta’s tourism and recreation sector is far more than a "nice-to-have" amenity, it is a vital economic engine and a core part of our quality of life that belongs at the heart of provincial land-use planning. By submitting feedback on the Ghost-Kananaskis plan by June 5, operators can help formalize tourism and recreation as legitimate land uses, establishing the regulatory stability and investment certainty our industry requires. Environmental stewardship and predictable

TIAA outlines key industry safety and consumer impact concerns arising from Bill 31's move to permanent daylight savings time This past winter was a major win for Alberta tourism. Despite challenging weather in other parts of the world, Alberta saw a 50% spike in American ski visits. This growth shows how much international travelers value Alberta’s world-class mountain operations and safety standards. Not to mention, we enjoy some of the most consistent, and arguably the bes

The Tourism Industry Association of Alberta (TIAA) has released its latest research report, 2026 Economic Impacts of Alberta Tourism Fee Increases and Political Uncertainty