Alberta’s tourism and recreation sector is far more than a "nice-to-have" amenity, it is a vital economic engine and a core part of our quality of life that belongs at the heart of provincial land-use planning. A $15.2 billion economic engine that employs 1 in 10 Albertans. With the Government of Alberta currently advancing Sub-Regional Plans (SRPs) across the province, our sector has a vital opportunity to shape the future of provincial Crown lands. Land-use planning must e