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Alberta Tourism News

News

Shredding some sweet pow-pow at Lake Louise Ski Area in Alberta

Shredding some sweet pow-pow at Lake Louise Ski Area in Alberta

Provincial Time Policy Creates Uncertainty

TIAA outlines key industry safety and consumer impact concerns arising from Bill 31's move to permanent daylight savings time This past winter was a major win for Alberta tourism. Despite challenging weather in other parts of the world, Alberta saw a 50% spike in American ski visits. This growth shows how much international travelers value Alberta’s world-class mountain operations and safety standards. Not to mention, we enjoy some of the most consistent, and arguably the bes

Tourism Industry Association of Alberta

1 day ago2 min read

Alberta’s Visitor Economy: Is the Squeeze Worth the Juice?

Alberta’s Visitor Economy: Is the Squeeze Worth the Juice?

New Report: Higher Alberta Visitor Tax Impacts

The Tourism Industry Association of Alberta (TIAA) has released its latest research report, 2026 Economic Impacts of Alberta Tourism Fee Increases and Political Uncertainty

Tourism Industry Association of Alberta

Apr 214 min read

Record-Breaking Year for Alberta’s Visitor Economy

Record-Breaking Year for Alberta’s Visitor Economy

Record-Breaking Year for Alberta’s Visitor Economy

In 2024, Alberta’s tourism sector grew by an incredible 12%, that’s four times the national average. With $14.4 billion in visitor spending, Alberta has officially set a new benchmark and confirmed what we’ve always known: the world wants more Alberta. his momentum follows the launch of Higher Ground: A Tourism Sector Strategy, Alberta’s bold plan to grow the industry from $10B to $25B annually by 2035. It’s proof that prioritizing tourism means more jobs, stronger communitie

Tourism Industry Association of Alberta

Apr 191 min read

News Archive

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Feb 27, 2026

Higher Ground Gets Much Steeper

2026 Provincial Budget
Overview and Impacts

November 24, 2025

Alberta Economic Budget Forum, GRIT Awards and Premier’s Dinner Recap

TIAA Convenes Trifecta of Tourism Events, Igniting the Industry

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March 16, 2026

TIAA 2025 Year in Review

Advancing Tourism as Economic Infrastructure

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October 17, 2025

Preparing for the upcoming Municipal Elections

Growing the Municipal Assessment Pie: Tourism as Core Economic Infrastructure

September 16, 2025

Tourism Talent Shortage Threatens Future Growth in Alberta’s Visitor Economy

TIAA’s Hill Day Push for Balanced Immigration Reforms

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June 18, 2025

Alberta’s Tourism Soars Past
National Average

Record-Breaking Year for Alberta’s Visitor Economy

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May 20, 2025

Celebrating Growth, Resilience & Inspiration in Tourism

Alberta Tourism
GRIT Awards

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June 17, 2025

Big news for Canada’s Visitor Economy

Canada Strong Pass
Launches for Summer 2025

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June 5, 2025

New Research from Leger

Canadian Travel Intentions
& Emerging Trends

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March 2025

2024: A Strong Year for Industry

2025 State of the Industry Report

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March 2025

Assess the Current and Future State of Tourism Businesses Across the Province

2025 TIAA Leger Business Outlook Survey

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February 2025

Identifying Challenges and Opportunities for Growth

Accelerating the Development of Alberta’s Tourism Talent Pipeline

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February 2025

TIAA Analysis

Alberta Budget 2025-26

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February 2025

TIAA's Work to Strengthen Alberta’s Visitor Economy

2024 Year in Review

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February 2025

Economic Impacts, Performance, Potential and Recommendations to Achieve Higher Ground

Alberta Tourism Industry

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September 2024

Towards Long-Term Labour Force Planning for a Growing Industry

An Alberta Tourism Industry Workforce Housing Strategy

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May 2024

Incentivizing Albertans to Spend Vacation Dollars Within the Province

Alberta Tourism Experience Tax Credit (ATETC)

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November 2024

Data-driven Insights to Support Tourism Advocacy in all 84 Alberta Ridings

Tourism Impacts by Provincial Riding (2023 vs. 2022)

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October 2024

Tourism Data to Support Federal Advocacy in all 34 Alberta Ridings

Tourism Impacts by Federal Riding (2023 vs. 2022)

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2020-2024

Browse Past Announcements, Industry News, and Advocacy Work

Archived News
& Updates

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