Higher Ground Gets Much Steeper

Alberta Economic Budget Forum, GRIT Awards and Premier’s Dinner Recap

TIAA 2025 Year in Review

Preparing for the upcoming Municipal Elections

Tourism Talent Shortage Threatens Future Growth in Alberta’s Visitor Economy

Alberta’s Tourism Soars Past
National Average

Celebrating Growth, Resilience & Inspiration in Tourism

 Big news for Canada’s Visitor Economy

New Research from Leger

2024: A Strong Year for Industry

Assess the Current and Future State of Tourism Businesses Across the Province

Identifying Challenges and Opportunities for Growth

TIAA Analysis

TIAA's Work to Strengthen Alberta’s Visitor Economy

Economic Impacts, Performance, Potential and Recommendations to Achieve Higher Ground

Towards Long-Term Labour Force Planning for a Growing Industry

Incentivizing Albertans to Spend Vacation Dollars Within the Province

Data-driven Insights to Support Tourism Advocacy in all 84 Alberta Ridings

Tourism Data to Support Federal Advocacy in all 34 Alberta Ridings

Browse Past Announcements, Industry News, and Advocacy Work