Reports & Publications

The Tourism Industry Association of Alberta (TIAA) has released its latest research report, 2026 Economic Impacts of Alberta Tourism Fee Increases and Political Uncertainty

In 2024, Alberta’s tourism sector grew by an incredible 12%, that’s four times the national average. With $14.4 billion in visitor spending, Alberta has officially set a new benchmark and confirmed what we’ve always known: the world wants more Alberta. his momentum follows the launch of Higher Ground: A Tourism Sector Strategy, Alberta’s bold plan to grow the industry from $10B to $25B annually by 2035. It’s proof that prioritizing tourism means more jobs, stronger communitie

The Tourism Industry Association of Alberta is pleased to share with you the newly released Alberta Tourism Industry Workforce Housing Strategy, a comprehensive report developed by the Tourism Industry Association of Alberta (TIAA). This report addresses one of the most pressing challenges facing our sector: workforce housing. With the province’s ambitious goal to increase visitor spending to $25 billion by 2035, ensuring that our workforce has access to affordable housing is

Welcome to the Tourism Industry Association of Alberta’s (TIAA) fifth annual State of the Industry report. While 2025 saw national tourism indicators plateau, Alberta’s visitor economy continued to demonstrate remarkable growth. As we look toward 2026, the industry faces a complex landscape defined by both record-breaking provincial performance and significant global headwinds, particularly regarding North American trade relations. 2025 Key Performance Indicators Alberta’s i

Archived news 2019-2025 TIAA

Towards Long-Term Labour Force Planning for a Growing Industry Alberta Tourism Industry Workforce Housing Strategy, a comprehensive report developed by the Tourism Industry Association of Alberta (TIAA). This report addresses one of the most pressing challenges facing our sector: workforce housing. With the province’s ambitious goal to increase visitor spending to $25 billion by 2035, ensuring that our workforce has access to affordable housing is crucial to sustaining and