2024 analysis of the current state of the tourism workforce, identifying key challenges and opportunities for growth and development. 

The report is informed by landmark recommendations made in a 2023 TIAA policy paper, “Labour Market Study of Alberta’s Tourism Sector,” as well as the directions articulated under the “People and Careers” pillar of the Alberta government’s Higher Ground Tourism Strategy. In particular, this report focuses on a suite of prescriptive actions that could be taken to strengthen the ‘talent pipeline’ that supports tourism.

Broad labour market study conducted in Alberta.  Study identified and quantified post-pandemic challenges in maintaining Alberta's tourism labour force.  Five broad categories of recommendation include: Workforce Infrastructure, HR Practices, Immigration, Education and Reputation

Detailed Recommendations from labour market study conducted in Alberta.  Study identified and quantified post-pandemic challenges in maintaining Alberta's tourism labour force.  Five broad categories of recommendation include: Workforce Infrastructure, HR Practices, Immigration, Education and Reputation

Celebrates a disciplined plan resulting in $10.7 billion in spending. Major achievements include the landmark Labour Market Study release and successful advocacy ensuring government mandate letters recognize tourism as a vital economic driver for Alberta’s diversification and job creation.

Operator Summary - Broad labour market study conducted in Alberta.  Study identified and quantified post-pandemic challenges in maintaining Alberta's tourism labour force.  Five broad categories of recommendation include: Workforce Infrastructure, HR Practices, Immigration, Education and Reputation