RESOURCES HUB
The TIAA Resources hub provides tourism operators, stakeholders, and policymakers with the data-driven insights, advocacy tools, and industry communications necessary to support and unleash the potential of Alberta’s visitor economy.
LATEST PUBLICATIONS
2021

Technical Report Tourism and Recreation on Alberta Crown Lands
AB Crown Lands Study 2021 Technical Report.
Deep regional participation modeling and expenditure data provide the evidence-based foundation required to inform sound land-use policy and infrastructure investment. This dataset is the primary tool for stakeholders to quantify the economic significance of outdoor recreation as a pillar of future prosperity.
2021

2021 Federal Election - Key Tourism Messages
Industry non-negotiables for the federal election center on the extension of wage and rent subsidies through the 2022 summer season. Advocacy focuses on reducing aviation taxes and streamlining visa processes to rebuild international market access and provincial competitiveness.
2021

CONTRIBUTIONS OF ALBERTA'S CROWN LAND OUTDOOR RECREATION ECONOMY
Infographic
AB Crown Lands Economic Impact quantifies a $2.8 billion GDP contribution and advocates for a paradigm shift in how the government views and supports the outdoor recreation economy. A management transition is required to prioritize recreation as a key industry capable of fueling sustainable, long-term economic growth.
2021

Understanding Alberta's Growing Crown Land Economy
Quantifies the untapped economic potential of Alberta’s public lands, documenting billions in annual trip-related expenditures. Establishes the technical baseline for viewing Crown land recreation as a prioritized industry for sustainable provincial growth.
2021

2021 TIAA Year in Review
2021

ALBERTA'S CROWN LAND OUTDOOR RECREATION ECONOMY - STUDY OVERVIEW
Study Overview
Geographic and economic modeling captures a $2.8 billion impact that currently supports 36,000 full-time equivalent jobs across Alberta. Identifying the sector as a massive untapped resource, it makes a compelling case for increased government investment to secure our natural heritage.