Tourism recovery blueprint from TIAA proposes a provincial travel tax credit and immediate demand-stimulus marketing to save the summer tourism season. The plan advocates for critical liquidity supports to bridge the gap between restriction-era survival and full operational restart.

TIAA's new report quantifies a $2.8 billion GDP contribution and advocates for a paradigm shift in how the government views and supports the outdoor recreation economy. 

High-level federal interventions are recommended, including qualified financial relief for businesses with revenue losses over 40% and a dedicated immigration pathway. This submission frames the tourism crisis as a unique economic challenge requiring tailored solutions beyond general business support programs.

Mapping the $8.2 billion pre-pandemic ecosystem reveals 25,546 businesses that drive Alberta’s diverse visitor economy. These data-driven insights quantify the $1.56 billion international revenue collapse, underscoring the vital need for targeted, sector-specific support.

Synthesizes high-level recommendations from the  Industry Advisory Panel to restore business viability and accelerate the  return of the province's visitor economy post-COVID. Focuses on immediate stimulus  measures and the structural changes required to rebuild industry-wide  resilience.

TIAA strategic analysis provided for the development of Alberta's long-term tourism vision.