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RESOURCES HUB

The TIAA Resources hub provides tourism operators, stakeholders, and policymakers with the data-driven insights, advocacy tools, and industry communications necessary to support and unleash the potential of Alberta’s visitor economy. 

SIGNATURE RESEARCH

Economic Impacts

Workforce Development
Trade and Export Value

PUBLICATIONS

Annual State of the Industry

Year in Review
TIAA-Leger Business Survey

TOURISM RIDING SHEETS

Economic impacts performance. 

Jobs, Businesses, Investment

LATEST PUBLICATIONS

2020

Daylight Savings Time 2020 Position

Daylight Savings Time 2020 Position

TIAA's official stance and industry feedback regarding Daylight Savings changes.

2020

Call to Action - Resource Library for Grassroots Advocacy

Call to Action - Resource Library for Grassroots Advocacy

Provides members with an actionable toolkit of research and messaging designed to drive local engagement with elected officials. Equips grassroots advocates with the specific data points needed to influence regional policy decisions during a time of crisis.

2020

Letter to Hon. Doug Schweitzer - Incentivizing Travel

Letter to Hon. Doug Schweitzer - Incentivizing Travel

Advocates for a provincial travel incentive   program designed to "game" local tourism spending and support the   domestic recovery. Connects consumer tax credits directly to business   liquidity, aiming to bridge the revenue gap during restricted travel periods.

2020

Travel Ensemble - Canada Domestic COVID-19 Report

Travel Ensemble - Canada Domestic COVID-19 Report

Destination Canada Intelligence report on domestic travel trends and impacts during the COVID-19 crisis.

2020

News Release: Alberta's Growing Crown Land Outdoor Recreation Economy

News Release: Alberta's Growing Crown Land Outdoor Recreation Economy

Official TIAA news release regarding the economic impact of the Crown Land outdoor recreation sector.

2020

Letter to Hon. Jason Nixon - Alberta's Crown Land Vision

Letter to Hon. Jason Nixon - Alberta's Crown Land Vision

Formal response and input on the government’s proposed Crown Land Vision, ensuring that recreation is recognized as a primary economic driver rather than a passive land use. Urges the government to protect recreational access and integrate tourism potential into long-term land management plans.

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