RESOURCES HUB
The TIAA Resources hub provides tourism operators, stakeholders, and policymakers with the data-driven insights, advocacy tools, and industry communications necessary to support and unleash the potential of Alberta’s visitor economy.
LATEST PUBLICATIONS
2020

Call to Action - Resource Library for Grassroots Advocacy
Provides members with an actionable toolkit of research and messaging designed to drive local engagement with elected officials. Equips grassroots advocates with the specific data points needed to influence regional policy decisions during a time of crisis.
2020

Letter to Hon. Doug Schweitzer - Incentivizing Travel
Advocates for a provincial travel incentive program designed to "game" local tourism spending and support the domestic recovery. Connects consumer tax credits directly to business liquidity, aiming to bridge the revenue gap during restricted travel periods.
2020

Letter to Hon. Jason Nixon - Alberta's Crown Land Vision
Formal response and input on the government’s proposed Crown Land Vision, ensuring that recreation is recognized as a primary economic driver rather than a passive land use. Urges the government to protect recreational access and integrate tourism potential into long-term land management plans.
