Formal response and input on the government’s proposed Crown Land Vision, ensuring that recreation is recognized as a primary economic driver rather than a passive land use. Urges the government to protect recreational access and integrate tourism potential into long-term land management plans.

Annual summary of TIAA activities, advocacy wins, and organizational milestones.

Explores innovative business model adaptations   and operational shifts required to meet new health standards and traveler   expectations. Focuses on future-proofing the industry by integrating hygiene   protocols and digital solutions into the core guest experience.

Slides from the official presentation to the Legislative Standing Committee. A economic briefing to provincial legislators on the collapse of the visitor economy and the path to reconstruction. Uses visual data to illustrate revenue gaps and the multiplier effect of tourism spending on regional communities.

TIAA’s formation as the unified voice for Alberta’s visitor economy. Key achievements include securing a Parliamentary Secretary for Tourism and delivering a 40-recommendation "Call to Action," establishing the "whole-of-government" framework necessary to stabilize the industry during the global pandemic.

Formal input provided to the Red Tape Reduction Panel on behalf of the industry.