SIGNATURE RESEARCH
Research and evidence-based insights driving Alberta’s visitor economy. From high-level economic impact modeling, to deep-dives into the critical lynchpins of industry success, such as workforce housing availability and the evolution of a competitive compensation culture, this library serves as a strategic resource for operators and policymakers alike. Analyze the structural challenges and opportunities that define our path as a growing sector, ensuring our advocacy is grounded in data that reflects the true value of tourism to Alberta’s prosperity.
ECONOMIC IMPACT
2026
2026 Economic Impacts of Alberta Tourism Fee Increases and Political Uncertainty
The report analyzes the economic consequences of Budget 2026-27's increased tourism fees and the political uncertainty regarding a potential separation referendum on Alberta’s visitor economy. Economic modeling projected that these changes would trigger an immediate $164 million annual contraction in visitor spending, resulting in the loss of 813 jobs and $119 million in provincial GDP. Furthermore, the findings highlight a significant investment chill that has sidelined $271 million in private capital, creating a total long-term risk of $1.233 billion in visitor expenditures and over 6,125 jobs.
2026
TIAA Sub Regional Planning Technical Submission
As part of the provincial process of Sub Regional Planning Engagements, and informed by completed SRPs to date TIAA submitted a technical submission on the SRP process. The submission carries forward the cumulative work on Crown Lands and previous submission on Alberta Plan for Parks, surveys. The guidance outlines what the Alberta tourism industry believes SRPs must consistently include to support the Government of Alberta's sector goals and approved policies.
WORKFORCE
2024
TIAA Alberta Tourism Industry Workforce Housing Strategy
o support Alberta’s goal of growing tourism spending to $25 billion by 2035, the province will need an additional 100,000 workers across urban and resort destinations.
This strategy outlines policy reforms, cross-government partnerships, and targeted workforce housing solutions essential to overcoming structural affordability barriers and sustaining the tourism talent pipeline.
RESEARCH AND POLICY
2026
2026 Economic Impacts of Alberta Tourism Fee Increases and Political Uncertainty
The report analyzes the economic consequences of Budget 2026-27's increased tourism fees and the political uncertainty regarding a potential separation referendum on Alberta’s visitor economy. Economic modeling projected that these changes would trigger an immediate $164 million annual contraction in visitor spending, resulting in the loss of 813 jobs and $119 million in provincial GDP. Furthermore, the findings highlight a significant investment chill that has sidelined $271 million in private capital, creating a total long-term risk of $1.233 billion in visitor expenditures and over 6,125 jobs.
2026
TIAA Sub Regional Planning Technical Submission
As part of the provincial process of Sub Regional Planning Engagements, and informed by completed SRPs to date TIAA submitted a technical submission on the SRP process. The submission carries forward the cumulative work on Crown Lands and previous submission on Alberta Plan for Parks, surveys. The guidance outlines what the Alberta tourism industry believes SRPs must consistently include to support the Government of Alberta's sector goals and approved policies.