TIAA outlines key industry safety and consumer impact concerns arising from Bill 31's move to permanent daylight savings time This past winter was a major win for Alberta tourism. Despite challenging weather in other parts of the world, Alberta saw a 50% spike in American ski visits. This growth shows how much international travelers value Alberta’s world-class mountain operations and safety standards. Not to mention, we enjoy some of the most consistent, and arguably the bes

The Tourism Industry Association of Alberta (TIAA) has released its latest research report, 2026 Economic Impacts of Alberta Tourism Fee Increases and Political Uncertainty

In 2024, Alberta’s tourism sector grew by an incredible 12%, that’s four times the national average. With $14.4 billion in visitor spending, Alberta has officially set a new benchmark and confirmed what we’ve always known: the world wants more Alberta. his momentum follows the launch of Higher Ground: A Tourism Sector Strategy, Alberta’s bold plan to grow the industry from $10B to $25B annually by 2035. It’s proof that prioritizing tourism means more jobs, stronger communitie

By Stavros Karlos – former Banff Councillor, Tourism Entrepreneur & Director of Policy and Government Affairs, TIAA After serving a decade on Banff town council, I can tell you this: most councillors genuinely want to do the right thing; but very few truly understand how property assessment works. And that really matters. Because how councils see and understand assessments, is how they frame the economy under their care. With municipal elections Monday, the coming weeks a

Outlook Alberta’s economy is projected to grow in the coming budget cycle, albeit at a slower rate than seen in recent years. Budget 2026-27 calls for GDP growth of 1.8%, down from an estimated 2.2% for 2025. The government continues to observe that U.S. tariff uncertainty will act as a drag on Alberta’s investment climate and could continue to weaken demand while contributing to uncertainty around Alberta-U.S. trade flows. ​ Population growth is expected to retreat to 1.1%

The Tourism Industry Association of Alberta is pleased to share with you the newly released Alberta Tourism Industry Workforce Housing Strategy, a comprehensive report developed by the Tourism Industry Association of Alberta (TIAA). This report addresses one of the most pressing challenges facing our sector: workforce housing. With the province’s ambitious goal to increase visitor spending to $25 billion by 2035, ensuring that our workforce has access to affordable housing is

Welcome to the Tourism Industry Association of Alberta’s (TIAA) fifth annual State of the Industry report. While 2025 saw national tourism indicators plateau, Alberta’s visitor economy continued to demonstrate remarkable growth. As we look toward 2026, the industry faces a complex landscape defined by both record-breaking provincial performance and significant global headwinds, particularly regarding North American trade relations. 2025 Key Performance Indicators Alberta’s i