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  • Policy & Advocacy

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    Supporting Tourism

    TIAA advocates for policy that supports the growth and sustainability of all facets of Alberta’s tourism economy.

    Alberta's tourism industry has shown extraordinary resilience this last year, and we will recover even stronger together. 


    Policy Focus
  • TIAA Membership


    TIAA's Role

    To enhance the policy and business conditions for tourism operators to enable the development of a $20B industry by 2030.

    Through industry leadership and establishing partnerships with all facets of the sector, TIAA is committed to helping our hardest hit sector recover in full.

    What's New
  • May 23 - 30

    Take Pledge

    2021 Tourism Week

    From May 23 - 30, TIAA will lead a provincial campaign to acknowledge the benefits our sector brings to Alberta.

    Take the "2021 Tourism Pledge" to travel in Alberta this summer, turn your programmable lights green or send a letter to elected officials.

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