Skip to Main Content
  • Policy & Advocacy

    Read more

    Supporting Tourism

    TIAA advocates for policy that supports the growth and sustainability of all facets of Alberta’s tourism economy.

    Alberta's tourism industry will be the driving force of sustainable, community economic development. 


    Policy Focus
  • Tourism Impact

    Did You Know

    Nearly 10% of the province’s jobs are attributable to tourism-related business activities?

    Tourism is an industry that shines a bright light on Alberta on the world stage and assists with attracting visitors, trade and foreign investment.    


    Industry Facts
  • TIAA Membership

    Why Join?

    TIAA's Role

    TIAA advocates on behalf of all segments of the tourism economy for a competitive and sustainable business environment that generates substantial economic value for the province.

    Through industry leadership and/or private-public sector partnerships, TIAA is focused on efforts that drive innovation, product development and new visitor experiences.