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  • Policy & Advocacy

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    Supporting Tourism

    TIAA advocates for policy that supports the growth and sustainability of all facets of Alberta’s tourism economy.

    Alberta's tourism industry has shown extraordinary resilience this last year, and we will recover even stronger together. 


    Policy Focus
  • TIAA Membership


    TIAA's Role

    To enhance the policy and business conditions for tourism operators to enable the development of a $20B industry by 2030.

    Through industry leadership and establishing partnerships with all facets of the sector, TIAA is committed to helping our hardest hit sector recover in full.

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  • Tourism Impact

    Did You Know

    Nearly 10% of the province’s jobs are attributable to tourism-related business activities?

    Tourism is an industry that shines a bright light on Alberta on the world stage and assists with attracting visitors, trade and foreign investment.    


    Industry Facts