Report and Findings Now Available
With gratitude for the contributions of 19 motorized and non-motorized outdoor recreation groups, and input from Albertans across the province, TIAA's first-of a-kind study has revealed the significant potential behind outdoor recreation as a powerful economic driver. The research found $376M was spent on outdoor equipment and accessories, with a contribution of $2.8B to the province's GDP. See all files, including the key findings and full report below.
The findings were unequivocal. Alberta’s crown lands and waters fuel the very activities that are at the heart of this booming industry. See the trip-related spend broken down by expenditure category and more here.