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Research, Reports and Submissions

TIABC and TIAA Present to Conservative Party of Canada

On April 7, TIAA presented its thoughts and recommendations to the Conservative Party of Canada's Tourism Caucus Recovery Committee on the rebound of the nation's visitor economy. Darren Reeder, TIAA's Board Advisor introduced recommendations through four strategic goals in partnership with Walt Judas of the Tourism Industry Association of BC (TIABC) including:

  • ensuring the longevity of liquidity support measures until market forces resume
  • articulating a predictive path to reopen the border to travel
  • supporting Canada’s visitor economy to remain globally competitive through the introduction of a travel tax credit
  • making sure that looming tourism labour shortages don’t drag on the sector’s economic recovery.

 

Joint Coalition Submission sent to Alberta Utilities Commission

At the end of March, TIAA participated in a broad coalition of industry associations to provide feedback on a recent Alberta Utilities Commission (“AUC”) decision that not only harms, but disenfranchises ratepayers. This decision came at a time when industry needs every opportunity to save on costs. The coalition identified a series of concerns and requested a meeting with Honourable Dale Nally, Associate Minister of Natural Gas and Electricity to work towards a resolution. Read the submission

 

Travel Alberta's Budget to Increase for Next Three Years

As part of its Budget 2021, the Government of Alberta announced on February 26 an increase of $22M for each of the next three years for Travel Alberta. Since its inception, TIAA has been calling for Travel Alberta's funding to be restored and is pleased to see this in the budget. View this year's Fiscal Plan here.

 

TIAA Recommends Expansion of Small & Medium Enterprise Relaunch Grant to Account for Impacts on Tourism & Hospitality Sectors 

In a January 25th letter issued to Premier Kenney & Minister Schweitzer, TIAA pressed the Alberta government to enhance the Small & Medium Enterprise Relaunch Grant (SMERG) for tourism and hospitality businesses, specifically, by doubling the grant to $40,000 and increasing the eligibility criteria to 30% of a business’ pre-COVID-19 monthly revenue. 

 

2020 Report to Members Released, Showing a Busy Year 

(January 7, 2021) TIAA unveiled its "Growing Through the Crisis - 2020 Report to Members" highlighting key advocacy activities and thematic areas of stakeholder support in its dynamic first year of supporting Alberta's tourism sector. Read the 2020 Report to Members

 

Tourism Levy to be Retained by Accommodation Providers

On December 4, 2020 the Government of Alberta announced that hotels and other lodging providers will now be able to keep the tourism levy amounts collected between March 1, 2020 and March 31, 2021. This extension of the original abatement period, which was to end Dec. 31, will free up to $10 million in additional cash flow for the sector to employ staff, maintain operations and continue providing valuable services through the winter season. TIAA has been working hard on this request on behalf of industry and is pleased with this announcement. See the full details  here.

 

2020 TIAC Tourism Congress Alberta Breakout Session Hosted by TIAA

(November 18, 2020) TIAA's Board Chair, Alida Visbach hosted esteemed speakers from across the province's tourism industry to discuss insights and trends that shape the visitor economy in Alberta. More than 230 tourism partners welcomed the panelists who included:

  • Martin Long - Parliamentary Secretary of Small Business and Tourism, Government of Alberta
  • David Goldstein - CEO, Travel Alberta
  • Darren Reeder, TIAA Board Advisor

Watch the recap of the session


Recommendations Shared to Tourism & Hospitality's Red Tape Panel to Support Sector's Recovery

(October 1, 2020) TIAA submitted a series of recommendations to the province's Tourism & Hospitality Red Tape Panel aimed at supporting the recovery and expansion of Alberta's tourism economy. Recommendations ranged from support tourism and outdoor recreation development to accelerating a tourism project approvals framework and more. Read the submission

 

"Travelling Forward Webinar" Registration Announced, in partnership with MLT Aikins LLP

(September 11, 2020) On November 2, 2020 MLT Aikins LLP and TIAA will bring the industry a unique webinar, offering timely topics hosted by respected industry experts. Program includes:

  • Risk management considerations for business
  • Bill 32 - changes to Alberta's labour and employment legislation
  • Corporate restructuring: things to consider when facing liquidity challenges
  • Pandemic immigration - tourism and work related immigration in the face of COVID-19

Register here

 

A Call to Action: Recommendations to Accelerate the Recovery, Sustainable Growth and Resilience of Alberta's Visitor Economy  

(June 30, 2020) The report, which was developed under the guidance of eight senior tourism sector leaders and informed through the input of over 20 sector associations, is the most comprehensive, industry-led effort to-date to assist the government in its understanding of the opportunities (and challenges) facing the whole of the visitor economy. The actions that the industry is asking the government to take – and which have all the greater context following the release of yesterday’s Alberta Recovery Plan – provide a policy roadmap to quickly advance the recovery and expansion of the visitor economy. The report is organized into eight focus areas, with each of the 40 priority policy recommendations organized by implementation timeframe and by ministry(s) responsible.

Read the Call to Action Report    

 

Alberta's Recovery Plan  

(June 29, 2020) Alberta's Recovery Plan focuses on building infrastructure, diversifying the economy and getting Albertans back to work. Read the Recovery Plan   

 

Opening Soon: Alberta's Relaunch Strategy 

(April 30, 2020) Premier Kenney today unveiled the province's strategy to recover from the COVID-19 crisis, outlining the conditions for a  sequenced reopening of the economy in three stages. Read the Relaunch Strategy   

 

Destination Next: Futures Study 2019 A Strategic Road Map for the Next Generation of Global Destination Organizations

Destination organizations today are collaborating more closely with their local communities to define a shared vision for the future that provides long-term benefits for both key stakeholders and residents. There is also a much greater emphasis on community-driven destination development that aligns around the three integrated pillars of economic, social and environmental sustainability to drive competitive advantage in today’s global visitor economy. Continue Reading

 

Creating Middle Class Jobs: A Federal Tourism Growth Strategy 

The new federal tourism growth strategy aims to capitalize on the tourism industry’s success by helping to create more opportunities for year-round, sustainable economic development in Canadian communities. The potential for tourism is greater than ever with Tourism now having become the seventh economic strategy table for the government: an approach that summons the attention of all government departments that are impacted by the industry. Continue Reading

 

Unlocking the Potential of Canada’s Visitor Economy 

In its February 2017 report, the federal Minister of Finance’s Advisory Council on Economic Growth identified tourism as one of eight key sectors where “Canada has a strong endowment, untapped potential, and significant global growth potential.” The Council recommended that government and businesses take a targeted, collaborative approach to building each of these sectors. Given the outsized importance of tourism to Canada, and the substantial growth opportunity of the sector, this report is intended to stimulate discussion about the structure, performance and potential of the sector, and introduce possible avenues to grow Canada’s visitor economy. Continue Reading

 

Media

TIAA Launches Tourism Week Campaign with Unique Plan

The campaign calls for the immediate expansion of the Small & Medium Enterprise Relaunch Grant (SMERG) with a dedicated tourism and hospitality stream, as well as the introduction of an Alberta travel tax credit or incentive program.

View Media Release

 

Outdoor Recreation on Alberta's Crown Lands Survey - now closed

This first of a kind survey will help land managers to understand and quantify the economic role that Crown Land based outdoor recreation plays in Alberta, while providing essential insights to help strengthen and align advocacy efforts by the stakeholders across the Crown Land
outdoor recreation ecosystem.

 

Travel Alberta's Mandate Formally Expands 

On April 8, 2021 the Government of Alberta introduced amendments to the Travel Alberta Act, expanding the agency’s mandate to that of a destination management organization. These amendments are part of Bill 62, the Red Tape Reduction Implementation Act, 2021. This enables the crown corporation to play a more active role in developing new tourism destinations, products and experiences.

 

Understanding Alberta’s Growing Crown Land Outdoor Recreation Economy

TIAA has launched a collaborative, sector-wide study to research outdoor recreation participation on Crown lands and to estimate the economic contribution it makes provincially, and regionally. The study, a first of its kind in Alberta, will assist Crown land managers in better understanding, and quantifying, the powerful economic role that Crown land based outdoor recreation plays in Alberta, while providing essential insights to help... See More 

 

TIAA Announces New Board of Directors, Board Chair

On January 26, 2021, the Tourism Industry Association of Alberta (TIAA) held its first Annual General Meeting (AGM), announcing the appointment of the organization’s 2021 Board of Directors. TIAA is the advocate for all segments of the tourism economy serving as a proxy voice for approximately 4,500 Alberta tourism and hospitality businesses.

View Media Release 

 

David Goldstein to Lead Travel Alberta

November 5, 2020 (Alberta) David Goldstein was announced as Travel Alberta's new CEO. David’s extensive tourism experience and industry knowledge positions him well to understand the recovery challenges that we face from the devastating impacts of COVID-19. 

View Media Release
 

TIAA Joins Coalition of Hardest Hit Businesses

September 17, 2020 (Ottawa, ON) Today the Coalition of Hardest Hit Businesses launched a campaign calling on the federal government to extend the Canada Emergency Wage Subsidy (CEWS) program at the full 75% rate for businesses facing an ongoing revenue decline of 50% or higher.  Visit - www.HardestHit.ca 

 

Marsha Walden Appointed as Destination Canada's CEO

(August 18, 2020) Marsha Walden will take top seat at Destination Canada. Resigning as Destination British Columbia's President and CEO since 2013, she will take the job at a critical time for the nation's tourism sector. 

View Media Release

 

Strategy to Accelerate the Recovery of Alberta's Visitor Economy Released 

June 30, 2020 (Calgary, Alberta) 
TIAA releases plan with 40 recommendations to the Government of Alberta in support of the recovery, growth & resilience of Alberta's visitor economy.  View Media Release
 
A Call to Action to Accelerate the Recovery & Resilience of Alberta's Visitor Economy 
June 9, 2020 (Calgary, Alberta) 
TIAA has launched a collaborative industry-wide process to develop recommendations to the Government of Alberta for: a) accelerating the recovery of the province's visitor economy; and, b) positioning the industry for a resilient and sustainable future.  View Media Release
 
TIAA Presents COVID-19 Crisis & Recovery Recommendations to Premier Kenney
April 13, 2020 (Calgary, Alberta)
TIAA's submission for a provincial tourism sector strategy and relief package includes eleven recommendations focused on measures to: a) avert the loss of tourism businesses; b) set the stage for economic recovery; and, c) support visitation, new product development and investment.   View Letter
 

TIAA Recommendations to Premier Kenney Regarding COVID-19 Crisis

March 23, 2020 (Calgary, Alberta)

TIAA wishes to articulate a few areas where we have observed gaps in the stimulus package measures announced by the federal government and where we believe the Govenrment of Alberta could assist in support of Albertans. View Letter