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A time for the industry to unite!


2022 Tourism Week

Thank you all for your support during Tourism Week 2022!

This year, tourism operators across the province and nation celebrated the resilience of our industry. You can read more stories from Tourism Week 2022 here.

Check back for more details on next year's events and action in early 2023.


Tourism Week is a time to celebrate our industry’s contributions to the lives and livelihoods that are touched by the 25,546 tourism businesses in our province and is May 29 - June 4, 2022. TIAA is working with partners across Canada this week to discuss and promote the contributions tourism makes to the Canadian economy, and to our national identity. 


We Need Your Help, Starting May 29th

TIAA is encouraging all tourism industry partners to engage in Tourism Week celebrations and to take the time to tell the story of the power of tourism across all regions of Alberta. The efforts of our entire industry have never mattered more than right now so, we ask you to join us and undertake purposeful discussions with your MLA and MP in the days ahead. To assist, please see the following resources that TIAA has developed to support you during Tourism Week, and beyond. 

Template Letter for Writing the Government

To help recover from the devastation that has hit tourism and hospitality, and ensure our industry is able to salvage some portion of this summer, we hope to build a chorus of industry colleagues to advocate to the government in solidarity, and ask you to join us by sending a letter to your provincial or federal representative (or both!). TIAA has created a template letter to save you time. Use the campaign resources above to help tell the story of our industry, and be sure to add how your organization has been impacted. 

If you have any questions, please contact




Thank you for supporting tourism in Alberta!


Let your friends, families and colleagues know the importance of our sector. Please visity and follow us on LinkedIn: <link >


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Tourism Week is a time of year to celebrate our industry’s contribution to the lives and livelihoods that are touched by the 25,546 tourism businesses in our province. 


As your government has acknowledged, the tourism and hospitality sectors have been among the hardest hit from COVID-19. Impacted businesses, like ours, have struggled greatly to manage through more than a year of unpredictable, rolling health restrictions and border closures that have prevented high-yielding travellers from entering our province.


As we enter our most critical earnings time of the year, our business is grappling to plan in the absence of a clear and predictable roadmap to reopening the economy. Moreover, we have again been negatively impacted as a result of the most recent round of health restrictions and received no government recompense for the loss of our peak season earnings.  


To help recover from the devastation that has hit tourism and hospitality, and to help ensure that our industry is able to salvage some portion of this summer, I am joining the chorus of industry colleagues to advocate that the Government of Alberta immediately:


  • expand the Small & Medium Enterprise Relaunch Grant (SMERG) to include a dedicated tourism and hospitality stream that provides total program supports of up to $40,000 to help mitigate the ongoing health and business restrictions that are impeding the summer earnings season; and,


  • introduce an Alberta travel tax credit or incentive program designed to encourage frequent, high-spending experiences within the province this summer. 







CC: Premier Jason Kenney

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