Advocacy Resources

Alberta's Visitor Economy

• TIAA State of the Industry Report: 2022, 2023
• TIAA Year in Review: 2021, 2022
• The Economic Significance of Travel in Alberta (1-page Infographic)
• Tourism Labour Market Snapshot, February, 2023 (Infographic)

Research and Data Insights

• Labour Market Study of Alberta's Tourism Sector (March 2023) (Full Report)
  1. Five Strategic Issues & Priorities Summary Documents (Information Sheets)
• Alberta's Tourism Industry: Economic Impacts and Policy Recommendations to Spur Investment (November, 2022) (Full Report) (2-Page Infographic)
• TIAA Pre-Election Survey Results (February, 2023) (Full Report)(Executive Summary - Presentation Slides)
• TIAA Business Conditions and Outlook Survey Results (Leger): Post-Summer Pulse Check (2022), 2022 Business Outlook
• Tourism Dashboards: Insights on Trends, Economic Impact, Visitor and Market Intelligence, and More. (Access the Dashboards)
• The Economic Impact of Alberta's Outdoor Recreation Economy (Full Report) (2-Page Infographic)

Tourism Advocacy Resources

• TIAA Alignment to New Government of Alberta Mandate Letters: 2022, Summer 2023
• TIAA 2023 Provincial Election Advocacy Toolkit (Download Toolkit)
• Tourism Business & Employment Impacts by Provincial Riding  (View Individual Riding Sheets) 

Social Media Graphics - Tourism Advocacy Summit & Provincial Election 

• Lake - #abtourism
• Badlands - #abtourism
• Mountains - #abtourism
• Northern Lights - #abtourism

Government Relations

Provincial Government

• TIAA's Budget Submissions: 2021-22, 2022-23

Federal Government

• New Federal Tourism Growth Strategy Submission (August, 2022) (Submission)
• Tourism Impacts by Federal Riding (View Individual Riding Sheets)
• Budget Submissions: 2022-23