Tourism Advocacy Resources
Alberta's Visitor Economy
- TIAA State of the Industry Report: 2022, 2023, 2024
- TIAA Year in Review: 2021, 2022, 2023
- The Economic Significance of Travel in Alberta (1-page Infographic)
- Tourism Labour Market Snapshot, February, 2023 (Infographic)
Research and Data Insights
- Alberta Tourism Industry: Economic Impacts and Recommendations to Drive Growth and Recovery (January, 2024) (Full Report)
- Comparative Economic Impacts for Alberta - (4-Page Key Messages Document)
- Labour Market Study of Alberta's Tourism Sector (March 2023) (Full Report) Five Strategic Issues & Priorities Summary Documents (Information Sheets)
- Alberta's Tourism Industry: Economic Impacts and Policy Recommendations to Spur Investment (November, 2022) (Full Report) (2-Page Infographic)
- Tourism Dashboards: Insights on Trends, Economic Impact, Visitor and Market Intelligence, and More. (Access the Dashboards)
- The Economic Impact of Alberta's Outdoor Recreation Economy (Full Report) (2-Page Infographic)
TIAA-Leger Business Conditions Survey
- Post-Summer Pulse 2022 Full Report , Summer 2022 Executive Summary
- Winter 2023 Full Report; Winter 2023 Executive Summary
- Post-Summer Pulse 2023 Full Report , Summer 2023 Executive Summary
Tourism Advocacy Resources
- TIAA Alignment to New Government of Alberta Mandate Letters: Summer 2023
- TIAA 2023 Provincial Election Advocacy Toolkit (Download Toolkit)
- Tourism Business & Employment Impacts by Provincial Riding (View Individual Riding Sheets)
- Tourism Impacts by Federal Riding (View Individual Riding Sheets)
Government Relations
Provincial Government
Federal Government
- New Federal Tourism Growth Strategy Submission (August, 2022) (Submission)
- Budget Submissions: 2022-23
Social Media Graphics - Tourism Advocacy Summit & Provincial Election
