Tourism Advocacy Resources
Alberta's Visitor Economy
- The Economic Significance of Travel in Alberta (1-page Infographic)
- TIAA State of the Industry Report: 2022, 2023, 2024
- TIAA Year in Review: 2021, 2022, 2023
- Tourism Labour Market Snapshot, February, 2023 (Infographic)
Research and Data Insights
- Alberta Tourism Industry: Comparative Economic Impacts and Recommendations to Drive Growth and Recovery (2024) (Full Report)
- Comparative Economic Impacts for Alberta (2024)- (4-Page Key Messages Document)
- An Alberta Tourism Workforce Housing Strategy (2024) (Full Report)
- An Alberta Tourism Experience Tax Credit (2024) (Full Report)
Tourism Dashboards: Insights on Trends, Economic Impact, Visitor and Market Intelligence, and More. (Access the Dashboards)
- Labour Market Study of Alberta's Tourism Sector (2023) (Full Report)
- Five Strategic Issues & Priorities Summary Documents (Information Sheets)
- Alberta's Tourism Industry: Economic Impacts and Policy Recommendations to Spur Investment ( 2022) (Full Report) (2-Page Infographic)
- The Economic Impact of Alberta's Outdoor Recreation Economy (2022) (Full Report) (2-Page Infographic)
TIAA-Leger Business Conditions Survey
- 2024 TIAA Leger Tourism Survey Full Report, Executive Summary
- Post-Summer Pulse 2023 Full Report , Summer 2023 Executive Summary
- Winter 2023 Full Report; Winter 2023 Executive Summary
- Post-Summer Pulse 2022 Full Report , Summer 2022 Executive Summary
Tourism Advocacy Resources
- Tourism Business & Employment Impacts by Provincial Riding (2024) (View Individual Riding Sheets)
- Tourism Impacts by Federal Riding (2024) (View Individual Riding Sheets)
- TIAA Alignment to New Government of Alberta Mandate Letters: Summer 2023
- TIAA 2023 Provincial Election Advocacy Toolkit (Download Toolkit)
Government Relations
Provincial Government
- TIAA's Budget Submissions: 2021-22, 2022-23
- Plan for Alberta Parks Submission 2024
Federal Government
- Ottawa Hill Day Key Messages 2024
- Competition Bureau Submission Competition in Canada's Airline Industry (Aug 2024)
- Time to Shift Ottawa’s Politicization of the TFW Program to Thoughtfully Addressing Canada’s Structural Immigration Challenges (June 2024)
- New Federal Tourism Growth Strategy Submission (Aug 2022) (Submission)
- Budget Submissions: 2022-23
Industry Resources
Social Media Graphics - Tourism Advocacy Summit & Provincial Election
